Relationships need friction, thought, interaction, care, love and action; our relationship actions should not be steered by how well a company can make money for advertisers. To tie ad content to human relations is intrusive. I conducted a personal experiment to see what it means to remove my dependency on the big two and realized that the platforms are less important, and easier to leave than I expected. I will disable my Facebook account in the beginning of July 2019, as a first step towards account deletion.