Attended the 2016 Nordic Business Forum in Helsinki October 6th and 7th and the post-seminar event October 8th. What a great value. I did setup an experiment and challenge for myself. First one, can I stay on the social leaderboard throughout the event among the close to 6000 attendees at the event? Yes, I could. Second, can I end in the #1 spot (almost but actually ended on #2 position). The social leaderboard was a ranking calculated from posting pictures, updates and sharing insights in the event app throughout the event and the competition was fierce.
My main takeaways from all the speeches were to:
iterate, learn, improve
- all speakers touched on this one way or another
- pivot until you are successful, start small and scale (@jessicajackley)
- experiment, measure, learn and change (all speakers touched on this), compare with Demings PDCA, but don’t plan too much, setup experiments instead!
- push yourself to the limit of your potential (@jessicajackley)
do marketing with impact
- Create great products, great content and strong tribes
- Creating a tribe centered around your niche creates followers, you don’t need ads to get follower’s attention (@thisissethsblog)
- Create great products and people will do the marketing for you (@destraynor) (@profgalloway)
- Marketing today must deliver value. Our most scarce resource is time. Stop writing just propaganda. (@garyvee)
- If you do ad marketing, do it on Facebook, it’s underpriced currently (@garyvee)
- create a strong brand and never give it away (@tonyhawk)
- Let individuals become empowered and self-propelled
- Implement the Pixar Braintrust concept (@edcatmull)
- Trust and care builds the team (@vineetnayar)
- Remove the worries to fail, better fail fast and learn from it (@dickc)
- “At first all new ideas suck, I mean really suck.” (@edcatmull) - Learn to say “That’s an interesting idea, why do you think that?”
- As a leader, model grandma, she is the best leader in the world (@vineetnayar)
challenge your team, with some good questions (@dickc)
- What took us too long to learn?
- Why did it take us so long to learn?
- How do we implement a bias for yes, to allow for more risk and potential mistakes? (as it’s cheaper to fix mistakes than preventing them in the first place)