How much do you act as a startup in your enterprise? She fell in love with the idea of a great coffee experience - Starbucks - when she was over in the US. Why as a customer do I need to solve my own problems, the non-existent Starbucks in the UK? You need to identify the gap in the market, and exploit it. She feels it's a myth that the antenym of Entrepreneur should be Employee.
Successful customer onboarding is key to acquiring customers, and that the Net Dollar Retention measure is one of the most useful to understand how the subscription business works for a company.
What are my customers literally paying for? If they are paying for anything else than the outcome, you have waste. Waste means opportunities, for you, or someone else. New question for the 3rd customer data wave: How can we measure outcomes to increase efficiencies in the markets with a better outcome/asset for us and customers?